5 Sponsor Pitches That Got a Yes
Small shows land sponsors all the time. The difference is how the first email is written.
Sponsors care less about download numbers than you'd think. They care about fit, and about how easy you are to say yes to.
The fan pitch
Open with how you already use the product and one specific thing you like about it. Genuine users make believable hosts.
The audience snapshot
Describe who listens in two sentences: who they are, what they're trying to do, what they buy. Skip the media kit until they ask.
The trial episode
Offer a single paid episode at a modest rate. Low risk for them, and a case study for you.
The bundle
Combine an episode mention with a newsletter feature and a social post. Brands like reach across channels.
The follow-up with results
After any mention, even an unpaid one, send the numbers and what listeners said. It turns a one-off into a renewal.
Keep pitches short enough to read on a phone. If it takes more than a minute, it's too long.
