6 Signs Your Brand Looks Cheaper Than It Is
Your work is premium. If your brand doesn't say so, buyers will price you by what they see.
Looking expensive is mostly about consistency, not budget. Check your brand against these six.
Too many fonts
Two fonts, used the same way every time, look deliberate. Five look accidental.
Colours that change by platform
If your Instagram, website and emails use different palettes, buyers can't recognise you.
Blurry or stretched images
Nothing undercuts a premium price faster than a pixelated headshot.
A crowded homepage
Space signals confidence. Remove anything that isn't helping a visitor decide.
Typos in the important places
Your headline, prices and checkout deserve a second read from someone else.
An outdated about page
If it describes the business you had three years ago, rewrite it this week.
Fix the easiest one first. Each small fix makes the next price rise easier to justify.
