Introduction
At some point, every creator reaches the same realization: you can only scale so far selling $27 guides.
If you want to grow your income and impact, you need a flagship course—a premium offer that delivers real transformation.
A flagship course isn’t just a bigger collection of videos. It’s the clearest, most complete expression of your expertise.
This post will show you how to build a course that becomes the cornerstone of your business—and why depth matters more than volume.
Define the Transformation
A flagship course sells because it promises and delivers a clear before and after.
Ask yourself:
What specific problem does this solve?
How will someone’s life or business be different after completing it?
What measurable results will they see?
Your transformation is your product. The modules, videos, and worksheets are just delivery vehicles.
Develop Your Signature Framework
People don’t buy more information—they buy clarity.
Your framework organizes your knowledge into a process.
It can be:
A step-by-step system (Step 1, Step 2, Step 3)
A proprietary method you’ve developed
A set of principles or pillars
When you can explain your approach simply, it builds trust and authority.
Outline Your Curriculum Strategically
Resist the urge to include everything you know.
Your curriculum should:
Guide learners through the transformation step by step
Anticipate where they’ll get stuck
Include only what’s essential to achieve results
Ask: If my student did only these lessons, could they still succeed?
Choose a Delivery Format That Fits
Your flagship course can be:
Self-paced video lessons
Live cohort-based sessions
A hybrid with pre-recorded content and live Q&A
Cohort models work well if you want higher engagement and accountability. Self-paced works better if you have an audience that values flexibility.
Price for Value, Not Volume
Flagship courses typically range from $500 to $3,000+.
Factors that influence pricing:
The depth and complexity of the transformation
The level of access to you (coaching, feedback, community)
The urgency of the problem solved
If you’re nervous about premium pricing, remember: cheap doesn’t build commitment. The right buyers will invest in what helps them move forward faster.
Test Demand Before You Build Everything
Presell before you create the entire course.
You can:
Host a live beta version with early adopters
Offer founding member pricing
Collect deposits to validate interest
Testing protects you from building a product no one wants and funds your creation time.
Support Your Students Well
The experience matters as much as the content.
Provide:
Clear onboarding so students feel confident starting
Milestones and progress tracking
Community or coaching support if appropriate
Ways to ask questions and get feedback
A premium course is judged by how well it helps people implement.
Plan for Evergreen Sales
Once you’ve delivered the first version, turn it into an evergreen product.
Set up:
An email funnel to onboard new customers
A sales page that clearly explains the offer
Testimonials and case studies to build social proof
Over time, this course can become a stable revenue stream without constant launches.
Final Thought
A flagship course is more than a product—it’s the signature statement of your expertise.
Don’t build it because you think you should. Build it because you’re ready to guide people through a transformation you believe in.
Start with clarity. Price for impact. Deliver with care.
— Sloane MacRae
